Category: Public Relations

Fashion Merchandising Finding Popularity With Working Adults Returning to College

by

Shay Rosen

The depiction of working adults returning to college to better their long term financial outlook while opening the door for better opportunities is accurate, though not all working adults view academic enrichment in those terms. Working adults are returning to school in record numbers, but many are doing so in order to find a career that affords a better lifestyle through a career that holds their interest.

One academic field of study that has seen increasing numbers of older students is fashion merchandising, and surprisingly, many of those choosing to make a career change to the fashion industry are men.

At one time, fashion merchandising as an educational option was limited to specialty schools devoted to the field. Since fashion merchandising entered the mainstream of academia in the early 1990s, many colleges and universities now offer business based degree programs with a focus on the unique challenges inherent in the fashion industry.

As for the fashion industry itself, which is responsible for over 250 billion in worldwoide sales and growing steadily every year, the influx of interest is welcome. With all forms of media projecting the importance of fashion consciousness through art and advertisements, shortages in number of qualified merchandising personnel are felt industry wide.

For many adults, the fashion industry offers a welcome respite from career paths that provide little in the way of personal satisfaction. Some view fashion as a lifelong interest while others would simply like to be a part of a lucrative industry that offers opportunities outside the office environment.

A degree in fashion merchandising opens the door to a wide berth of opportunities, from buyer and visual merchandiser to public relations manager and fashion director. In fact, from the manufactuing arm of the fashion industry to the retail outlets that sell products to the masses, the number of career paths is virtually limitless.

This much is certain. There are select industries whose related products or services are virtually immune to economic fluctuation, and the fashion industry is undoubtedly one of them. For working adults seeking a career with an exciting working environment that also offers above average financial compensation, few other options seem quite as fashionable.

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Many young job seekers graduate college or for their first years out of school have a very inaccurate perception of both the profitability and personal satisfaction of certain career choices.

A few of the most highly in demand are in the lowest pay column simply because there are 500 other young job seekers willing to replace that individual if they should not perform to the standards that a hedge fund paying 3x that amount would expect.

Yet, why would these jobs be just as competitive to get into? It is due to a perception that the below described careers are too glamourous to pass up.

Here are 3 of the biggest letdowns for recent college graduates and young job seekers:

1. Public Relations – PR companies recruit such great talent because younger job seekers want what they can’t have and what 99.5% can’t have is a high paying career in public relations.

This astronomically high failure rate has to deal with the perception that if a company is in PR, they are a good company to work for.

Ironically, most are not and live and die by a few fickle celebrities on their roster who could get angry at any time and storm out taking 1/3 of the PR agency’s business with them which, is really the anthesis of glamorous.

Plus, public relations is a lot of cold-calling, especially in the early years; one could even argue that it is a sales job of sorts.

2. B2B Marketing At Large Companies – Many recent college graduates equate marketing with creativity when, as a matter of fact, most entry-level marketing jobs are more mathematical and have to deal with reading and analyzing data from a macro analytics software.

Also, B2B marketing, while more creative than bean counting, is not as fun as B2C where the competition is a little higher and, if the job seeker works hard, in 15 years’ time, they could be laying the groundwork for a Super Bowl commercial.

However, there are technically more A-list celebrities than there are marketing and ad execs coming up with the Budweiser Frogs or more recently Volkswagen’s little Darth Vader. Many recent graduates are disappointed to find that making PowerPoints for a few years to get to that level is not worth their time.

3. Law – 15 years ago, a degree in law nearly guaranteed you a salary that was pretty much on par with physicians.

This is not to mention that being an attorney held a certain type of prestige; the type of prestige that allowed a lawyer to charge $600+ hour.

Now, the field is overcrowded for a few reasons, partly due to internet advertising (you can easily find pure contingency attorneys via LinkedIn, etc.) and a significant year over year increase in graduates.

After all, if you don’t have the clientele, you could be the best litigator in the world, but if a tree falls in the forest…

Article Source: sooperarticles.com/business-articles/career-development-articles/3-careers-seem-glamourous-but-can-quite-opposite-820263.html

About Author:

Ken Sundheim runs KAS Placement, an executive staffing firm that Ken started in 2005. Sales vs Marketing Jobs VideoSales Recruiters Chicago HeadhunterLA Executive Search Firms LA Headhunters Ken’s articles have appeared in, among many others Forbes, NYTimes, USA Today and more. KAS Placement is an executive recruitment agency.Author: Ken Sundheim

By Jerri Lily

Because the manufacturers violated the local minimum wage laws, many garment factories in South Africa, Newcastle were forced to close, but the factory workers who triggered a strong protest.

Spontaneous demonstrations of women workers is only long-term unemployment in South Africa a sign of a serious crisis. Because of poor management to close down their industries, as well as low-wage competition from China, the pressure, South African women are concerned they will lose one of the few non-technical jobs, although the wages are very low.

The end of apartheid 16 years ago, South Africa to follow the Western open market economy, promoting economic growth, but still can not resolve the thorny problem of unemployment. South Africa’s unemployment rate has climbed to the highest point of the world, contributing to the richest areas in Africa crimes, aggravated the social unrest. Even worse, the global economic downturn the country to win a million jobs. More than one third of the South African workers have been unemployed. 15-34 year-old black, more than half of the unemployed. “The figure is incredible,” Yale University economics professor James Levinsohn said.

Increasingly strong argument for the unemployed, but South African President Jacob Zuma has failed to achieve his inaugural commitment to the creation of new jobs. Experts are debating the causes of unemployment, unions are fighting for higher wages for workers negotiated with the Government. However, most people think very deep roots of the crisis can be traced back the history of apartheid. At that time the government put into the inferior black schools, and stole their land, homes and businesses, the millions of people isolated in small towns and rural areas where they cut off economic ties. Until 1994, South Africa before apartheid and rebuild the economic system.

More complex, the large number of uneducated blacks poured into the labor market, but the transformation of South Africa’s economy forward and technology-intensive, agricultural and mining sectors in the gradual disappearance of traditional labor.

The leaders invest heavily in education, but the failure of post-apartheid system, many poor blacks can not be integrated into the accountants, engineers and managers in high demand in the economy. Economists said that as lack of skilled workers, companies have to recruit people from other African countries.

Last year’s financial crisis, the South African economy contracted significantly. Zuma, held in Durban last week, meeting commitments of political parties, the Cabinet will soon take action. But it is unclear what he called “as soon as possible” how fast. 8 months ago, Zuma proposed wage subsidies to encourage the young and inexperienced workers, but then the South African Congress of Trade Unions strongly oppose the pay increase proposal.

However, Newcastle have been very serious unemployment crisis. Many factory workers last month, protests, the factory was closed. Now, close the plant has resumed operation. 5 pm, thousands of black women ride home from the factory out of line. But workers are still worried that the recovery time being will not last long.

About the Author: I am a professional editor from Chia Lighting Suppliers, and my work is to promote a free online trade platform. http://www.chinaqualitylighting.com/ contain a great deal of information about faucet water filters,external hdd enclosure,air tran airlines, welcome to visit!

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byAlma Abell

In Oklahoma, you are within your legal rights to file a class action lawsuit against a company, firm, or manufacturer when you and the rights of other consumers have been violated. These lawsuits are designed to explicitly protect your rights and those of others who were wronged due to a safety failure, fraud, or other illegal activity. If you have become a victim due to any misrepresentation of the facts contact a Class Action Law Firm today.

Why Should You Choose a Class Action Lawsuit

Class action lawsuits assist those who have a viable claim, but their claim is not great enough to proceed alone. In these cases, it is essential to determine whether or not other consumers have suffer the same fate. When this is the case, you and other consumers have more leverage in fighting against the company that wronged you. Through a class action lawsuit, you and other consumers are not liable for legal fees unless the attorneys win your case. Common occurrences representing the need for these lawsuits are faulty medical devices, polluted water, and medication that lead to adverse reactions in several patients. Over the decades, these lawsuits have become the jumping off point for multimillion dollar awards. All it takes to begin is one consumer to come forward with testimony of wrongdoing and a notification to the public through the Consumer Rights Protection Agency. Edward L White PC Attorney At Law can assist you with this venture. Defective products, credit card fraud, predatory lending practices and misleading advertisements have lead to class action lawsuits. In terms of defective products, this action encompasses all probable occurrences including false claims by manufacturer in relation to medical devices which ultimately fail to perform.

Credit card fraud involves any act in which a credit card company misrepresented or failed to properly disclose all fees associated with opening an account. Predatory lending practices are prohibited by further United States laws; however, there are still cases emerging from this unethical actions. New laws also enforce how manufacturers are allowed to represent their products. If your consumer rights were violated, you should contact a Class Action Law Firm immediately.

Submitted by: Allan Starr

Why will the little guys lead the way? It s just that they always have and they probably always will. After all, small business owners are the biggest job creators, even when compared to an octopus-like federal government that is inclined to spread its tentacles across the land.

In part, this growth is inevitable because entrepreneurs are incurable optimists. Who but an optimist would have the audacity to start and the resilience to run an enterprise that in most cases is underfinanced and unsupported by a hierarchy of experienced predecessors and mentors?

Of course, there are different grades of optimists. President John F. Kennedy, who never was a businessman, once described himself as an optimist without illusion. That may be arguable, but this is not: The aggressive type of entrepreneurs who will lead us out of the economic woods, though some may suffer an occasional illusion, are more likely to be visionaries than they are merely dreamers like their less storm-worthy counterparts.

And they are neither allergic to hard work nor a willingness to change direction on a dime when it becomes apparent that a course correction is indicated.

A recent poll of 776 small-business owners conducted by City Business Journals Network showed that despite the fact 70 percent of those responding said they remained very concerned about the economy, small-business owners are more optimistic about the future than they were immediately after the Presidential election. In November, only 37 percent expected their business prospects to improve. By January, that number had grown to 63 percent. Indeed, this represents a healthy trend, even for such a hearty variety.

Entrepreneurs by the score must and are — reevaluating their marketing areas to determine how they not only can drive business through their doors and/or visitors to their Website, but how they can drive revenues, too. On the Web, this might include offering new services, or, even, data than will enhance their current offerings while building some brand loyalty.

The new breed

Though our firm, too, has experienced some client defections during the recession, these have been largely offset by some new additions to our client roster. This new breed of recession-battling companies seems to have a few characteristics in common.

Each has a viable business model that has stood the test of time.

Each has a firm (and invariably accurate) conviction that they are better than most of their competitors.

They are led by insightful, rock-ribbed innovators, which is how they gained their enviable pre-recession standing in the first place.

A careful appraisal of the general landscape, with a particular focus on their field, has caused them to direct their skills of innovation toward the adoption of meaningful remedies.

They have been willing to devote the necessary effort and (sometimes extremely strained) financial resources to the new direction or posture they have chosen.

And, yes, they are mindful of the fact that companies who market during a recession not only surpass their more reticent competitors in the now, but bounce back stronger and higher when normalcy returns to the market (about 275% stronger than others, according to a McGraw Hill study).

Wouldn t it be great if more businesses could think small in a like manner?

About the Author: Allan Starr founded Marketing Partners in 1976. The firm provides local, regional, national and international strategic marketing, advertising, public relations and sales promotion services for a diverse client list. He also has been a nationally known photographer, award winning copywriter and editor/publisher of national trade magazines.

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