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Sweetwater Sound is a remarkable entity in the music industry. Founded in 1979, it has cultivated a reputation as a trusted provider of music and sound equipment. Based in Fort Wayne, Indiana, this company has stayed true to its creed of “doing the right thing,” providing quality products and services to customers around the globe.
Sweetwater’s Rise
Sweetwater Sound began in the van of founder Chuck Surack, where he recorded local bands using a mobile 4-track recording studio. Chuck’s zealous dedication to sound quality quickly caught the attention of the local, and later global, music community. Today, the company employees over 1,500 people and operates from a 40-acre campus, filled with state-of-the-art facilities.
Sweetwater’s Offerings
Today, Sweetwater Sound has become synonymous with excellence in the audio world. From guitars, drums, and keyboards to software, recording equipment, and even live sound gear, the company offers an array of audio products that cater to different needs. The company’s meticulously curated inventory ensures musicians, producers, and audiophiles can find everything they need.
Training And Support
Sweetwater goes above and beyond simply selling audio equipment. The company is genuinely committed to fostering a community of audio aficionados. Their team of highly qualified Sales Engineers provide valued guidance and expertise to customers, helping them select the perfect gear to match their needs. This extends beyond the initial purchase, with Sweetwater Sound providing comprehensive after-sale technical support.
Customer-Centric Approach
Sweetwater’s dedication to its customers is a cornerstone of its success. From comprehensive product guides and detailed online resources to personalized customer service, the company puts its customers first. This commitment to customer satisfaction has earned Sweetwater a loyal customer base and boosted its reputation as a trusted audio gear provider.
Sweetwater Sound and Australia’s Live Sound Market
While headquartered in the United States, Sweetwater’s reach is global, serving customers in over 18 countries. Australia, in particular, has seen a surge in demand for Sweetwater products. Top among these are portable PA systems. These systems balance portability and power perfectly – essential for Australia’s thriving live music scene.
A portable PA system Australia-bound usually includes features such as built-in mixers and speakers, battery operation for outdoor events, and easy setup and tear-down. Sweetwater’s array of portable PA systems caters to various users, from street performers and small bands to larger venues and events. The company’s active engagement with international manufactures and suppliers guarantees they offer only the highest quality, multi-functional PA systems suitable for Australia’s diverse needs.
Conclusion
Sweetwater Sound has undoubtedly carved out its space in the global music industry. Their combination of excellent products and exceptional customer service has set a standard that continues to grow. With their reach expanding across continents, there is no denying that Sweetwater Sound is a solid partner for all audio needs – be it for a band in Indiana or a portable PA system Australia’s sun-soaked festivals require.
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